With the goal of developing road cycling and promoting Herzegovina as a cycling destination, the association “Zdrav Život – Kinezis” and the cycling club “Brotnjo” organized a recreational cycling event called the “HERCEGOVINA Bike Road Tour” on September 10, 2017. This road cycling tour, covering a distance of 170 km, started in Čitluk in front of the “Brotnjo” hotel and passed through the following towns and cities in Herzegovina: Ljubuški, Grude, Posušje, Široki Brijeg, Mostar, Čapljina, Međugorje, and finished back in Čitluk.